Back-to-School tips for ecommerce stores

Back-to-School tips for ecommerce stores

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When you think of summertime, the first things that come to mind are ice cream, beach, and holidays. If you work in online retail, then the months of July, August and September also mean one more thing – it’s time for back-to-school sales.

With summer typically being a “slow” period for many online stores, back-to-school shopping is an excellent opportunity to pick up the pace. It’s also a great way test a few merchandising and conversion optimization tactics before the “prime time” in November-December.

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How to find great ecommerce product videos

How to find great ecommerce product videos

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Imagine you’re shopping online for a new pair of trainers. You’re casually browsing your favorite ecommerce store on a Sunday afternoon.

You land on a product detail page of the trainers you like and see a product review video. You click on the video but you discover it’s actually just a collage of product photos you’ve already seen on the site.

Would you feel enthusiastic to watch more?

How about if the video turned out to be a commercial for a product you’ve already seen before on TV?

Probably not that interesting either. And not that effective in driving you closer to purchase for that matter.

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How to use user-generated videos in online retail to drive sales

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How do you make an online shopper crave to get a new pair of sports shoes or a brand new blender from your online store? You have to engage their senses. First impressions are everything.

Visual content grabs their attention and takes the visitor from the “just browsing” mood to actively thinking about ordering the product online. Of course, not all visual content is created equal.

To stand out in the noisy world of ecommerce you need to allow consumers to take part in the storytelling. What better way to sell something online than by sharing real-life stories of people who have purchased and enjoyed your products?

Here are a few examples of how savvy online retailers in different product verticals are using user-generated product videos from social media on their sites to inspire purchases and drive sales.

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ecommerce video, product video, video curation, online retail

4 Ways to Identify an Effective Ecommerce Video

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We’re pleased to introduce this guest post by Jon MacDonald,  founder of The Good – conversion rate experts who deliver more revenues, customers, and leads. 

A strong ecommerce video is focused on the target user and aligned with these four key concepts: It’s concrete, simple, organized, and authentic.

Today, it’s extremely easy to record a video with a camera, your phone, or your computer. In fact, over sixty hours of video are uploaded to YouTube every minute. Of those, more than half get fewer than 500 views. That’s a lot of noise on YouTube but not a lot of substance. So the question then is…how can you identify videos that are going to help your customers make decisions and in turn, help your company increase revenue? How can you identify an effective ecommerce video?

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user generated content, UGC, online retail, ecommerce

5 Benefits of user-generated content for online retailers

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If you want to succeed in online retail, you have to be customer centric. That means putting shopper’s needs and wants first and listening to what they’re saying with undivided attention. It also means letting your customers be the voice and face of your brand.

If you’re looking to build a customer-first online store, then user-generated content is your best ally. User-generated content is a massive opportunity for online retailers. Whether it’s an unboxing video on YouTube or a photo of your product on Instagram, UGC allows you to connect to shoppers and let them share their authentic experiences.

Here’s an overview of the key benefits UGC brings to retail.

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user generated content, UGC, consumer made content, ecommerce, online shopping, online retail

Everything you need to know about user-generated content in ecommerce

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Visual commerce might seem like yet another buzzword invented by clever marketers to sell the idea that your online store needs more visual content. Except there’s more to it.

What makes the concept of visual commerce necessary in modern-day online retail is user-generated content, or UGC if you will. Shoppers rarely buy anything nowadays before making a quick scroll on social media to watch product review videos on YouTube or browse product photos on Instagram to make sure they’ll be getting their money’s worth with a purchase from your site.

Here’s a roundup of the most important stats about user-generated content for e-commerce you should know.

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product videos, sporting goods, online store, ecommerce, how to videos, demo video, product review videos

How to use product videos for online sporting goods stores

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Spring has officially started! Time to break into those sneakers and make the most out of each extra minute of sunlight by getting your move on.

What you’ve probably noticed by now is the increasing frequency of promotions for sporting goods. And that’s not surprising. According to Consumer Reports, the period from March to May is ideal for purchases of sports gear, athletic apparel, and shoes.

Retailers and brands selling sporting goods are gearing up for a season of fierce competition, where no visual optimization tweaks are too small for getting in the good graces of online shoppers.

So, if your online store happens to sell sporting goods, what are some of the tips you should follow in order to ace ecommerce sales? Here are some examples of how sporting goods stores and brands make the most out of on-site product videos to move the products off their virtual shelves.

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